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Dacia takes on Northern Ireland

Posted on: 15th Nov 2012

Dacia takes on Northern Ireland image

UK motor industry newcomer Dacia has opened its first ever dedicated dealership in Ireland at Charles Hurst on Belfast’s Boucher Road.

The new showroom represents a £100,000 investment by Northern Ireland’s leading motor group.

Dacia, which is part the Renault Group, last month revealed that its new Sandero family supermini will cost less than £6,000 – the first of two new exceptionally good-value, quality family cars to be launched over the next few months.

The Daily Telegraph recently awarded the Sandero the title of the ‘UK’s cheapest new car’.

Jeff McCartney from Charles Hurst Dacia, said: “With prices starting from £5,995, Dacia is an exciting, marketing-changing new car brand which has been designed to meet the exacting requirements of a customer with big requirements and a challenging budget.

“We’re confident that Dacia will be a big hit in Northern Ireland – possibly our biggest yet – which explains this major £100,000 investment in our showroom, in our additional new staff and in our commitment to continuing to expand our business.

The Sandero joins the SUV Dacia Duster at launch, which is available from less than £9,000.

Describing the new Sandero last month, test driver and Top Gear expert Richard Hammond said it was ‘cheap, cheerful and good enough to hit the big boys’.

Hammond also said that given the value on offer, consumers had much to look forward to:  “It’s not rocket science, it’s simply logical. And best of all, the consumer is the winner.”

Ciaran Gilmore from Dacia added: “We’re delighted to be opening our first dedicated Dacia showroom in Northern Ireland with Charles Hurst.

“Northern Irish drivers are in for a real treat with the Sandero and the Duster and we’re looking forward to welcoming thousands of car buyers through our doors over the coming months.”



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