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New hot wheels Camaro only available at SERE!

Posted on: 20th Nov 2012

New hot wheels Camaro only available at SERE! image

Do you remember your favourite hot wheels from your youth? Can you imagine how cool it would be if that scale model were a full-size car? Well, the folks at Chevrolet have teamed up with Hot Wheels to create the new Camaro Hot Wheels Edition for 2013, and it’s the stuff of childhood dreams.

SERE will be the only dealership in Northern Ireland to have the Camaro Hot Wheels.  Managing Director Stanley Edgar comments “As a Chevrolet dealership we were delighted to have been one of the few chosen showrooms to carry the camaro range. In October we took delivery of the iconic yellow “Bumble Bee” Camaro along with the convertible edition. We are now eagerly awaiting the Hot Wheels Camaro.”

As Chevrolet’s Vice President of Marketing, Chris Perry, notes: “Millions of us grew up playing with Hot Wheels.  Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages.”

The appearance of the Camaro Hot Wheels Edition echoes the cues that Hot Wheels enthusiasts recognise, including vibrant, graphics-accented metallic paint scheme and even the red-lined wheels. The result is instantly recognisable as Hot Wheels.

“It’s been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home,” said Felix Holst, vice president of creative for the Mattel Wheels Division. “Personally, I can’t wait to open the doors and see the Hot Wheels Camaro sitting in the garage.”

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel efficient vehicles that feature spirited performance, expressive design, and high quality. The Chevrolet brand has seem some big changes in the last 2 years with the reintroduction of the Camaro as a highlight.



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